Little kids want to emulate their parents or even their older siblings watching and laughing at YouTube videos but savvy parents with young kids that not all videos are created equal. For a while parents have been building custom playlists and curating videos for their kids to watch. There are even some YouTube channels that tout that they have kid friendly content or have curated playlists.
The folks at Google have noticed this and built their own app for iOS and Android. You see Google on Monday officially unveiled YouTube Kids, a new app for the video sharing site this time with a kid friendly interface allowing children to discover silly cat videos for themselves.
One of the gripes in the comments on both the Google Play Store and in the Apple App Store is that parents are excited to see this for little kids but what about the bit older ones? The 9-12 range seems to be missing in this. Curating this content isn’t easy but Google has many tricks up their sleeve to pull this off. Everything from blocking videos with bad words (by reading the google generated closed captioning) to the type of comments that are left on content are all used to find only proper content for kids. YouTube is partnering with various channels on their service to bring the best content to kids which we’d imagine is the reason the 9-12 range kids are being left out.
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