It’s going to suck to NOT have a DVR

It looks like the ad companies are starting an all out war on people like me with our fancy schmancy DVR’s and TIVO’s. I was reading on Slashdot today that ad firms are going to start showing ads that contain 1 single frame with the ad message on it. This is so that when people like me just mash the 30 sec skip button a few times to bypass the ad will end up seeing the still frame. Thats all fine and good for me since 1ms later i’ll be mashing skip again until my show starts but the people that dont have this ability are going to see the ad for X number of seconds and be stuck having to see it. I guess STUCK isnt the best word since they arn’t forcing you to watch and you could get up and get another beer or visit the ladies room.

The people on slashdot were saying that it would just make it easier to detect this sort of ad by watching to see if the screen content stops moving and just force a skip to the next moving frame.

http://slashdot.org/article.pl?sid=06/09/15/1811205